Chief Marketing Officer
The Chief Marketing Officer (CMO) directs the marketing and communications message to support the overall strategies for the entire Bank or Credit Union. The CMO engages in frequent and effective communication with all business leaders and must understand the “who”, “what”, “when”, “where”, “why”, and “how” of potential and existing customers. Timely Data Analytics is key to eliminating wasted marketing dollars, and to the overall success of the CMO’s efforts.
Use of JOHO OneSource™ allows the CMO to:
- Send timely, targeted pre-approvals (loans, credit cards, CDs) rather than high-cost, ineffective mass mailings
- Build alerts and monitor specific events to help improve customer service, cross-sell, and up-sell
- Combine internal and external data to establish a true “Customer 360” view of prospects and clients
Here are just a few report examples for CMO: